This Clothing Brand Is Breaking The Trend Cycle

You all know we love supporting brands that are making the fashion industry a more sustainable place. While sustainable can mean a lot of different things, today we wanted to focus on a brand that is breaking the trend cycle and how that has positive impacts on the environment.

When Eye to Eye launched their first collection in Spring 2019, we were immediately drawn to their cute matching sets. Fast forward a year later, we are still getting a lot of wear out of our sets and the items are still available on the brand’s website. How often does that happen?

The fashion industry is known for pushing out new trends every three months. Fast fashion brands take advantage of this by producing cheap, trendy clothing - often at the expense of marginalized workers - that is cute or relevant for a few months then quickly gets discarded after a season.

Eye to Eye’s approach to clothing is the exact opposite. They don’t have a new collection launch every season. They don’t do prints or patterns. They don’t use a ton of details in their designs. What you will find is a core collection of tops, bottoms, and dresses in fun color pallets with that 90’s minimal aesthetic. Without the need to design new clothing every few months, the brand is able to focus on creating thoughtful, quality pieces that will fit seamlessly into our lives and wardrobes for years.